Assistance League^® of the Bay Area has served the community with compassion and dedication for three decades. Our chapter’s strength has always been our dedicated members. Over the years, we have welcomed new members, celebrated long-standing friendships, and been flexible enough to adapt to the ever-changing needs of our community.

Our philanthropic programs have evolved to meet the changing needs of the community. We have remained committed to our mission, whether it’s providing clothing to students through Operation School Bell^® or supporting families affected by domestic violence or sexual assault.

We have customized our resource development strategies to connect with supporters across digital landscapes. From billboards and social media to website postings, we have embraced innovative ways to reach donors, sponsors, resale shop patrons, event attendees, and partners. However, the personal connections that fuel our fundraising efforts remain at the core. We are grateful to all our supporters for standing by us!

Our marketing journey has blended tradition and innovation. We have spread the word about our impact, from handwritten newsletters to today’s digital campaigns.

We have fine-tuned our programs, expanded our outreach, and developed cherished relationships with our resale shop patrons. Through it all, our unwavering commitment to making a difference remains.

As we celebrate our 30-year milestone, we look back at our past, appreciate our present, and remain optimistic about the bright future yet to be written.

Thank you for being a part of our story!

Watch our video here.