In the mid 1890s, Anne Banning was a member of a small group of prominent Los Angeles women who did local charitable work. They called themselves “Assistance League.” In 1906 their humanitarian efforts extended beyond local boundaries when they sewed clothes to aid the victims of the San Francisco earthquake. The next year, the newspaper reported the ladies “wished to be a permanent organization and be of assistance to everyone who needs it.”
As America entered World War 1, Anne Banning organized the Los Angeles Red Cross unit in 1917 and served as director. Its fundraising unit was the Red Cross Shop, which became the model for Red Cross shops across the country, using Anne Banning’s printed guidelines.
In 1919, Anne Banning and a group of 12 friends, including Ada Edwards Laughlin, formed Assistance League of Southern California, also known as Founder Chapter, to provide food and clothing for local families severely impacted by World War I. The first offices were in downtown Los Angeles and in 1923 a bungalow was purchased in the Hollywood neighborhood where Founder Chapter continues today.
As needs in adjoining communities were recognized, other organizations wished to follow this philanthropic philosophy. Anne Banning and Ada Laughlin organized National Assistance League in 1935 to promote the growth of effective volunteerism through leadership training and education.
An early strategy developed by Anne Banning that prevails today is the “pay to attend” fundraising model, where ticket sales for social events hosted by the organization generate revenue that is used to fulfill service program budgets.
By the time Anne and Ada retired in 1948, there were nine chartered chapters in San Pedro, Santa Ana, Santa Monica, Long Beach, Pasadena, Glendale, Pomona Valley, San Bernardino and Santa Barbara.
National Assistance League was incorporated in August 1949; the first meeting of the National Council was held the next month with representatives attending from ten chapters.