Provides Clothing and Shoes to Children in Need

Imagine a child embarrassed by their clothes and shoes at school. We can, and realize that poor self-esteem can have a negative impact on academic success and attendance. New clothes and shoes go a long way toward boosting a child’s self-confidence.

Children in need are identified by school personnel and given a date in September or October to shop with a parent at JCPenney’s Westfield North County with $100-$150 worth of new school clothes depending on the student’s age, and children go home with a bag of new clothes and shoes and a big smile on everyone’s faces.

Our Partners in this Effort

We currently serve 100 schools in nine school districts and the Mckinney-Vento Program for homeless students in Vista, Escondido, Fallbrook, Valley Center, Ramona, San Marcos and Poway.  Students in grades K-2 receive $100, grades 3-5 receive $125 and grades 6-12 receive $150 for school clothes and shoes.

Camp Pendleton

Each August, we partner with seven local chapters of Assistance League to provide new school clothes, shoes, socks and hygiene kits to children of Marine families at Camp Pendleton. Families appreciate this help to get students ready to start school.

What our Volunteers Do

  • Welcome families at check-in at the department stores we partner with
  • Assist with the selection of school-appropriate clothing and shoes for the students
  • Tally the cost of students’ selections before they proceed to check out

What our Partners Say about this Program

“Assistance League of Inland North County has been wonderful to work with, and we look forward to our continued collaboration. Their generous contributions have improved the lives of hundreds of students in the Escondido Union School District.” Coordinator of the McKinney-Vento Program.